For years, skincare has been centered around the face—serums, masks, moisturizers, and toners all focused on the visible canvas we present to the world. But in 2025, the narrative is expanding. Welcome to the era of “booty beauty,” a rising trend that highlights the importance of caring for the skin we often overlook: the buttocks.
What Is Booty Beauty?
Booty beauty refers to a growing awareness and routine dedicated to cleansing, exfoliating, and moisturizing the skin on the buttocks. It may sound indulgent at first, but for many, it’s a logical extension of holistic skincare. This area of the body, often subjected to friction, sweat, and long hours of sitting, deserves just as much attention as the face or hands.
Dermatologists agree. According to Dr. Mona Gohara, Associate Clinical Professor at Yale School of Medicine, “Neglecting the skin on your body can lead to clogged pores, irritation, and even folliculitis. A well-rounded skincare routine shouldn’t end at the neck.”
Why It Matters in 2025
Several cultural shifts have fueled the rise of booty beauty. The post-pandemic self-care boom has encouraged people to treat their bodies with more intention. There’s also the rise of body inclusivity and destigmatization of talking about areas that were once considered too private for mainstream beauty conversations.
Additionally, the popularity of athleisure and body-conscious fashion has made consumers more aware of how their skin feels—not just how it looks. Smooth, healthy skin is increasingly seen as part of personal hygiene and comfort, not just aesthetics.
Skin Concerns and Best Practices
The skin on the buttocks is thicker and often oilier than on other parts of the body, but it’s still susceptible to ingrown hairs, irritation, and acne-like bumps. Dermatologists recommend:
- Gentle exfoliation once or twice a week
- Non-comedogenic moisturizers that won’t clog pores
- Breathable clothing to reduce sweat and friction
In some cases, a simplified routine involving gentle cleansing and periodic exfoliation is enough to maintain healthy skin.
Dr. Shereene Idriss, founder of Idriss Dermatology in New York, emphasizes the importance of consistency:
“You don’t need a 10-step routine. It’s about being consistent with the basics. Healthy skin is the result of regular care, not extreme interventions.”
Looking Ahead
As the wellness industry continues to evolve, the boundaries of skincare will expand alongside it. Booty beauty may have started as a niche, but it reflects a broader movement: treating all parts of our body with respect, care, and science-backed routines
In a world increasingly defined by personal well-being, taking care of your skin—even the parts no one sees—isn’t extra. It’s essential.
Sources:
- American Academy of Dermatology (aad.org)
- Interview with Dr. Mona Gohara, Yale School of Medicine
- Interview with Dr. Michelle Henry, Skin & Aesthetic Surgery of Manhattan
- Interview with Dr. Shereene Idriss, Idriss Dermatology NYC
Photo: Unsplash
